Advertising and Sponsorship Opportunities
Background
WCEOhq Radio is a series of revolutionary radio shows designed by and for the Upstate New York business community.
The CEO Hour is hosted by Bruce Peters and also frequently co-hosted by the show’s producer, Diana Palotas. This interactive 2 hours features top business leaders from the Rochester, Syracuse and Buffalo communities totally dedicated to topics CEOs and business owners need to know about growing and thriving in this economy.Peters has identified a critical need in the market for a show that is committed to providing current insights from top business leaders and interesting profiles of CEOs and business owners throughout Upstate New York.
As an extension of Peters’ coaching practice and Executive Forums Top Executive Peer Groups, the CEO Hour is designed to help CEOs and business owners make better, more informed decisions.
The show is brought to you by The Washington Times live on the WS Radio Network every Friday from Noon-2pm EST. Calls will be taken from listeners who can ask questions for the featured speakers. The shows can then be broadcast anytime via the archives available online at www.WCEOhq-Radio.org and on Apple's iTunes.
Audience
The target audience of WCEOhq Radio is business owners and top executives of small to mid-sized companies ($3M - $500M) within the greater Rochester area, as well as in Syracuse and Buffalo. Our audience is a great fit for businesses that want to reach this market and enhance their brand awareness
The programming of WCEOhq-radio.org attracts an audience interested in:
- Lifelong peer learning
- How to start a business
- How to grow a business
- How to breakthrough to the next level
- Overcoming the challenges of growing a business
- Transitioning from owning a business to “what’s next?”
- And much more…
By partnering with WCEOhq Radio you will:
- Get the attention of the top executive audience
- Support the growth of local businesses, products and services
- Support local Not For Profit companies
- Become part of a growing Grass Roots Business Community
- have visibility in the growth segment of the local business market (small to medium sized businesses)
- Visibility and Credibility
WCEOhq Radio is part of the Washington Times Radio Network. Our programming is promoted throughout their network, as well as to our own local network of visitors.
WCEOhq Radio provides a highly effective way to get a message about your business to the business community within the Upstate New York region. Your message will be exposed to unique visitors each week through the WCEOhq-Radio.org web site, through the programs’ archives. Since WCEOhq Radio is part of the Washington Times Radio Network, our programming is promoted throughout their network via www.wsradio.com.
Follow on Twitter: @WCEOhqradio
Email Distribution: 7500 business executives located primarily in the greater Rochester, Syracuse, and Buffalo areas
Follow on Twitter: @BPetersREF
Geo-Targeted Twitter Campaigns from @BPetersREF, will be targeted to our over 1500 Twitter followers consisting of Upstate NY business owners and top executives.
Sponsorship & Advertising Opportunities
Become a regular sponsor of the CEO Hour and have your message be part of our live broadcasts, our on-demand podcasts archived on our website, as well as those available for download through the iTunes stores. 98% of internet radio shows are downloaded for on-demand listening and your ad will always be part of the achieved file.
Gold Level - Sponsor of the month
Sponsorship package includes:
- Representative of Sponsor interviewed on air during one ½ hour featured show segment that month
- Interview is archived online for sponsor to link to and promote as desired
- Top ad placement on home page of WCEOhq-radio.org - Ad Size: 250 x 125
- Radio ads – 2-60 sec. spot per week for 4 weeks with mention of sweeps
- Gold Level sponsor name included in Twitter campaign
- Name and logo included in weekly email blast to over 7,500 subscribers
Option: As sponsor of the month you have the option of not only being our featured advertiser, but also can partner in our monthly promotion, The WCEO Doing Business Better Sweepstakes. We will invite listeners to enter to win a prize that is offered by you, our sponsor on the month. Prizes should have a value of $400 – $500 and could be an item, or service that is business related. The Sponsor then has access to the listener database of all entries collected during that promotional period.
If you decide to participate in the sweepstakes, the sponsorship fee will be reduced to compensate for the cost of the prize.
Silver Level Sponsorship
2 packages available which include:
- Representative of Sponsor interviewed on air during one 1/4 hour featured show segment that month
- Interview is archived online for sponsor to link to and promote as desired
- 2-60 second radio spots each week – 8 spots total per month
- Premium ad placement on website Ad Size: 125 x 125
- Name and logo included in weekly email blast to over 7,500 subscribers
Bronze Level Sponsorship
4 packages available with include:
- 1-60 second radio spot each week – 4 spots total per month
- Secondary ad placement on website
- Name and logo included in weekly email blast to over 7,500 subscribers
Weekly Radio Spots – Weekly - based on availability
- 1-60 second spot $110/week
- 2-60 second spots $200/week
Non-Profit Monthly Presenting Sponsor
WCEOhq radio is featuring a local non-profit organization of the month. The CEO or executive from that organization, along with a representative from the presenting sponsor, will be interviewed together on the CEO Hour program, one week of the month and a different member of the NFP Board of Directors will be featured each week for the balance of the month.
WCEOhq radio also will be collecting donations from listeners for that organization. Listeners can go online to the WCEOhq-radio.org website and donate through a fund raising widget that is on our home page.
Sponsorship Package Includes:
- Sponsor name and logo as the Presenting Sponsor of the WCEOhq website above the Featured Non-Profit of the Month
- Representative of Sponsor interviewed on air during one featured segment that month
- Sponsor’s name will be included as the “Presenting Sponsor” on air during mention of the non-profit fundraising campaign
- 2/week for a total of 8 per month
- Sponsor’s name and logo as presenting sponsor on weekly email to over 7,500 subscribers
- 1-60 second radio ads each hour for the entire month of Sponsorship (8 total spots)
“Let’s Grow Together” - Seeking Corporate Sponsor(s) for Future Fundraising Program
We are seeking a Rochester-based corporation to sponsor to a web-based application that will enable listeners to contribute by “Let’s Grow Together” a community online garden for the Flower City. Each month the garden will change to reflect the non-profit of the month and proceeds raised that month will go to that organization. If you are interested in learning more and seeing how this works, please contact us.
Production Notes
Advertisers can supply their own 60 second radio ad or we can have one created through WCEOHQ Radio for a $700 production fee. The fee applies to each unique spot created and is paid directly to wsRadio.
Recent Comments